AYA Waterproof Long Lasting Smudge Transfer Proof Liquid Eye Makeup Eyeliner Black Jet Black Waterproof Kohl Kajal

AYA Waterproof Long Lasting Smudge Transfer Proof Liquid Eye Makeup Eyeliner Black Jet Black Waterproof Kohl Kajal

AYA Long Lasting Smudge-Proof Liquid Eye Makeup is a high-quality eyeliner in jet black shade that is perfect for creating bold and dramatic eye looks.

Key Features: This waterproof kohl kajal glides on smoothly and dries quickly to a long-lasting finish that won't smudge or fade throughout the day. The intense black color is highly pigmented for a striking look that lasts.

For whom: This eyeliner is ideal for anyone looking for a reliable and long-lasting eyeliner that can withstand all-day wear. Whether you're headed to work or a night out, this product will keep your eye makeup looking flawless.

Pros: The AYA Long Lasting Smudge-Proof Liquid Eye Makeup is easy to apply with its precise applicator tip, making it perfect for creating both thin and thick lines. It is also gentle on the eyes and suitable for sensitive skin.

Cons: Some users may find the formula to be a bit difficult to remove, requiring a gentle makeup remover to effectively take off the eyeliner. Additionally, the price point may be a bit higher compared to other drugstore eyeliners.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences.	GfK
Brand Strength	20	10	Established brand with loyal customer base.	Brandwatch
Category Momentum	20	15	Strong demand for eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Euromonitor
Competition	10	6	Facing moderate competition in the Indian eyeliner market.	Forrester
Use-case Advantage	5	5	Addresses common issues faced by Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned eyeliner with strong market fit in India.

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