AYA Eye Pencil For Kajal Eye Liner Brown 2 8g Glides Smoothly Creamy smooth formula Light weight

AYA Eye Pencil For Kajal Eye Liner Brown 2 8g Glides Smoothly Creamy smooth formula Light weight

Key Features: AYA Eye Pencil is a versatile product that can be used as both a kajal and an eyeliner. It glides smoothly on the skin, leaving behind a rich, creamy color that lasts all day. The formula is lightweight, making it comfortable to wear for long periods of time.

For whom: This eye pencil is suitable for anyone looking for a versatile and long-lasting eye makeup product. It is ideal for those who prefer a smooth application and a rich color payoff.

Pros: The AYA Eye Pencil is easy to apply and blend, making it suitable for both beginners and experienced makeup users. The creamy formula is also gentle on the eyes, making it suitable for sensitive skin.

Cons: Some users may find that the pencil needs to be sharpened frequently, as the creamy formula tends to wear down quickly. Additionally, the color may not be as deep or dark as other kajal eyeliners on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Creamy formula and lightweight align with current consumer preferences in India	Euromonitor
Brand Strength	20	18	AYA known for quality products and strong brand presence in Indian market	Brandwatch
Category Momentum	20	15	Eyeliner category growing in India due to increasing makeup trends	Mintel
Price Positioning	20	10	Competitively priced compared to similar eyeliners in Indian market	Retail360
Competition	10	8	Facing moderate competition from established and emerging eyeliner brands in India	Forbes
Use-case Advantage	5	5	Versatile for both everyday wear and special occasions in Indian context	Vogue
Final Market Score	100	76/100 (3.80/5)	AYA Kajal Eye Liner Pencil in Brown 2 is well-positioned in the growing Indian eyeliner market.

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