AYA Waterproof Pearly Eyeliner Quick Drying Smudge proof Long Lasting Waterproof Liquid Color Eyeliner for Eye Makeup Blue 5 ML

AYA Waterproof Pearly Eyeliner Quick Drying Smudge proof Long Lasting Waterproof Liquid Color Eyeliner for Eye Makeup Blue 5 ML

The AYA Waterproof Pearly Eyeliner is a top-quality eyeliner that is perfect for those who want a long-lasting and smudge-proof makeup look. This liquid eyeliner is quick-drying, so you don't have to worry about it smudging or fading throughout the day.

Key Features: - Waterproof formula that won't budge even in water - Pearly finish for a glamorous touch - Vibrant blue color that makes your eyes pop - Long-lasting formula that stays put all day

For whom: This eyeliner is perfect for anyone who wants a bold and long-lasting eye makeup look. Whether you are heading to a special event or just want to add a pop of color to your everyday makeup routine, this eyeliner is a great choice.

Pros: - Quick-drying formula allows for easy application - Smudge-proof and long-lasting, perfect for all-day wear - Vibrant blue color adds a fun and glamorous touch to any makeup look

Cons: - Some users may find the pearly finish to be too shiny for their liking - Waterproof formula may require a makeup remover specifically designed for waterproof makeup

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like waterproof and long-lasting are highly sought after in India.	Vogue
Brand Strength	20	15	Brand well-known for quality cosmetics in India.	Brand Equity
Category Momentum	20	10	Eyeliner category growing steadily in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	9	Facing strong competition from established and new brands in India.	Cosmopolitan
Use-case Advantage	5	2	Blue color eyeliner is trendy among Indian youth.	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian eyeliner market with strong brand and feature fit.

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