AYA WaterProof Eyebrow Pencil with Brush Set of 2 Black Dark Brown Smudge proof Eyebrow Definer Pencil Shade Black and Dark Brown 1 4g 1 4g

AYA WaterProof Eyebrow Pencil with Brush Set of 2 Black Dark Brown Smudge proof Eyebrow Definer Pencil Shade Black and Dark Brown 1 4g 1 4g

Key Features: - Waterproof and smudge-proof formula for long-lasting wear - Comes in two versatile shades (Black and Dark Brown) to suit a variety of hair colors - Includes a brush for easy blending and shaping - Each pencil is 1.4g, providing plenty of product for multiple uses

For whom: This eyebrow pencil set is perfect for anyone looking for a reliable and easy-to-use eyebrow definer that will stay put all day. Whether you have sparse brows that need filling in or want to define your natural shape, this set has you covered.

Pros: - Waterproof and smudge-proof formula means no touch-ups necessary - Two shades allow for customization and flexibility - Brush included for easy application and blending - Portable size makes it ideal for travel or on-the-go touch-ups

Cons: - Some users may find the pencil a bit hard and difficult to apply smoothly - Limited shade range may not be suitable for all hair colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers waterproof and smudge-proof features, meeting consumer needs.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in cosmetics.	Brandwatch
Category Momentum	20	15	Growing demand for eyebrow products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a 2-pack eyebrow pencil set.	Retail360
Competition	10	8	Facing moderate competition from similar eyebrow color products.	Cosmetics Business
Use-case Advantage	5	5	Convenient definer pencil with brush for easy application.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this eyebrow pencil set well in the Indian market.

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