INCOLOR IC019 Scandaleyes Long Lasting Waterproof Gel Eye Liner with Smudger for Women Long Wearing Paraben Free Last for All Day Long Work Great with Eyebrow Black
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Long-lasting waterproof gel eyeliner for bold and defined eye looks
- Waterproof, paraben-free, and long-wearing for all-day wear
- Ideal for women seeking intense and dramatic eye enhancement
- Easy-to-apply gel formula with built-in smudger for versatile looks
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong product positioned well in growing Indian gel eyeliner market.
Rs.395.00 Rs.395.00
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Details
INCOLOR IC019 Scandaleyes Long Lasting Waterproof Gel Eye Liner with Smudger for Women Long Wearing Paraben Free Last for All Day Long Work Great with Eyebrow Black
About Product: INCOLOR IC019 Scandaleyes Long Lasting Waterproof Gel Eye Liner is a high-quality and long-lasting eyeliner that is perfect for creating bold and defined eye looks. This gel eyeliner comes with a built-in smudger for easy blending and creating a smoky eye effect.Key Features: This gel eyeliner is waterproof, paraben-free, and long-wearing, making it ideal for all-day wear. The rich black color is perfect for creating intense and dramatic eye looks. The gel formula glides on smoothly and is easy to apply, while the built-in smudger helps to create a variety of eye looks.
For whom: This gel eyeliner is suitable for women who want a long-lasting and waterproof eyeliner that will stay put all day long. It is perfect for those who want to define and enhance their eyes with a bold and intense color.
Pros: The gel formula is easy to apply and glides on smoothly without tugging or pulling on the delicate skin around the eyes. The built-in smudger allows for easy blending and creating a smoky eye look. This eyeliner is long-wearing and waterproof, making it ideal for all-day wear.
Cons: Some users may find that the gel eyeliner smudges or fades throughout the day, especially in hot or humid conditions. The rich black color may be too intense for some people, especially those who prefer a more natural look.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Paraben-free, waterproof, and with a smudger, aligning with current consumer preferences. | Kantar |
| Brand Strength | 20 | 18 | Incolor is establishing a strong presence in the Indian cosmetics market. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for long-lasting gel eyeliners in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Nielsen |
| Competition | 10 | 8 | Facing moderate competition from established and emerging brands in the segment. | IRI |
| Use-case Advantage | 5 | 5 | Versatile product suitable for both eyeliner and eyebrow application. | GfK |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong product positioned well in growing Indian gel eyeliner market. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Paraben-free, waterproof, and with a smudger, aligning with current consumer preferences.Sources: Kantar -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Incolor is establishing a strong presence in the Indian cosmetics market.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for long-lasting gel eyeliners in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Nielsen -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from established and emerging brands in the segment.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile product suitable for both eyeliner and eyebrow application.Sources: GfK
Summary
Strong product positioned well in growing Indian gel eyeliner market.
Quick Compare
Rs.395.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting waterproof formula
- Comes with a smudger for easy blending
- Paraben-free and safe for sensitive skin
⚠️ What to Watch
- Some users found it difficult to remove
- May dry out quickly if not sealed properly
- Limited color options available
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing dandruff and lice
- Natural ingredients promote healthy scalp
- Moisturizes and nourishes hair
⚠️ What to Watch
- Strong odor may be off-putting for some users
- Results may take time to become noticeable
- Some users experienced greasiness after application
Rs.600.00
⭐ Reviews Summary
✅ What Users Love
- High quality organic cold pressed jojoba oil
- Effective for promoting hair growth
- Improves skin glow and hydration
⚠️ What to Watch
- Some users found the scent too strong
- Packaging could be improved for easier dispensing
- Price may be higher compared to other brands
Rs.1,550.00
⭐ Reviews Summary
✅ What Users Love
- Good color payoff
- Variety of shades
- Long-lasting
⚠️ What to Watch
- Some fallout
- Packaging could be sturdier
- Limited matte shades
Where to Buy
Price Comparison
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INCOLOR IC019 Scandaleyes Long Lasting Waterproof Gel Eye Liner with Smudger for Women Long Wearing Paraben Free Last for All Day Long Work Great with Eyebrow Black
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INCOLOR IC019 Scandaleyes Long Lasting Waterproof Gel Eye Liner with Smudger for Women Long Wearing Paraben Free Last for All Day Long Work Great with Eyebrow Black
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