Hilary Rhoda Play n Blend Gel Eyeliner One Stroke Application Highly Pigmented Matte Shimmer Finish 2 in 1 Smudger Eyeliner Butter Smooth Texture 1 5g Black Shade 03
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Easy one-stroke application for a quick and effortless eyeliner look
- Highly pigmented formula ensures intense and long-lasting color
- Matte shimmer finish adds a touch of sophistication to your makeup
- Smudger included for versatile looks, suitable for all skill levels
Market-Based Score (India)
66/100 (3.30/5)
Decent Hilary Rhoda Play n Blend Gel Eyeliner 2-in-1 offers a competitive option in the growing Indian eyeliner segment.
Rs.199.00 Rs.229.00
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Details
Hilary Rhoda Play n Blend Gel Eyeliner One Stroke Application Highly Pigmented Matte Shimmer Finish 2 in 1 Smudger Eyeliner Butter Smooth Texture 1 5g Black Shade 03
Key Features: - One stroke application - Highly pigmented - Matte shimmer finish - 2 in 1 smudger eyeliner - Butter smooth texture - Black shade 03
For whom: This gel eyeliner is perfect for anyone who wants a bold, long-lasting eyeliner look. Whether you're a makeup pro or a beginner, this eyeliner is easy to apply and provides a professional finish.
Pros: - Easy one-stroke application - Highly pigmented for intense color - Long-lasting matte shimmer finish - Includes a smudger for versatile looks - Smooth texture for effortless application
Cons: - Some users may find the black shade to be too dark for daytime looks - Gel formula may require practice for beginners to perfect application techniques.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | 2-in-1 application, highly pigmented, and smooth texture align well with current market preferences | Euromonitor, Mintel |
| Brand Strength | 20 | 10 | Hilary Rhoda known for quality cosmetics but faces stiff competition in Indian market | Euromonitor, IDC |
| Category Momentum | 20 | 15 | Eyeliner segment growing due to increased demand for eye makeup products | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced for its features but faces pressure from lower-priced alternatives | Euromonitor, IDC |
| Competition | 10 | 6 | Facing strong competition from established and emerging eyeliner brands in the Indian market | Euromonitor, IDC |
| Use-case Advantage | 5 | 5 | Versatile application options cater to diverse consumer needs | Mintel |
| Final Market Score | 100 | 66/100 (3.30/5) | Hilary Rhoda Play n Blend Gel Eyeliner 2-in-1 offers a competitive option in the growing Indian eyeliner segment. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: 2-in-1 application, highly pigmented, and smooth texture align well with current market preferencesSources: Euromonitor, Mintel -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Hilary Rhoda known for quality cosmetics but faces stiff competition in Indian marketSources: Euromonitor, IDC -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Eyeliner segment growing due to increased demand for eye makeup productsSources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced for its features but faces pressure from lower-priced alternativesSources: Euromonitor, IDC -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing strong competition from established and emerging eyeliner brands in the Indian marketSources: Euromonitor, IDC -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile application options cater to diverse consumer needsSources: Mintel
Summary
Hilary Rhoda Play n Blend Gel Eyeliner 2-in-1 offers a competitive option in the growing Indian eyeliner segment.
Quick Compare
Rs.229.00
⭐ Reviews Summary
✅ What Users Love
- Highly pigmented
- Butter smooth texture
- Matte shimmer finish
⚠️ What to Watch
- Smudges easily
- Small quantity (1.5g)
- Limited shade range
Rs.295.00
⭐ Reviews Summary
✅ What Users Love
- Intense pigmentation for bold eye looks
- Long-lasting formula that resists smudging
- Smooth application for easy use
⚠️ What to Watch
- May require frequent sharpening
- Can be prone to breaking if too much pressure is applied
- Limited color options available
Rs.335.00
⭐ Reviews Summary
✅ What Users Love
- Smooth texture
- Highly pigmented shades
- Easy to blend
⚠️ What to Watch
- Limited color range
- Some shades have fallout
- Packaging is not sturdy
Rs.365.00
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces dandruff and flaking
- Soothes dry and itchy scalp
- Convenient size for travel
⚠️ What to Watch
- Strong medicinal smell
- Some users experienced dryness after prolonged use
- May be expensive compared to other similar products
Where to Buy
Price Comparison
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Hilary Rhoda Play n Blend Gel Eyeliner One Stroke Application Highly Pigmented Matte Shimmer Finish 2 in 1 Smudger Eyeliner Butter Smooth Texture 1 5g Black Shade 03
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Rs.199.00 Rs.229.00 COD
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Hilary Rhoda Play n Blend Gel Eyeliner One Stroke Application Highly Pigmented Matte Shimmer Finish 2 in 1 Smudger Eyeliner Butter Smooth Texture 1 5g Black Shade 03
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