blue heaven cosmetic blue haven mascara 6 5ml eyeliner water proof 7 ml Pack of 2
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enhance your eye makeup with this pack of 2: mascara for volume and length, and a smudge-proof eyeliner.
- Affordable duo for everyday wear, perfect for makeup enthusiasts and beginners alike.
- Long-lasting formulas that stay put all day without smudging or fading.
- Easy-to-use applicators make application hassle-free for a dramatic eye look.
Market-Based Score (India)
66/100 (3.30/5)
Decent Blue Heaven Waterproof Mascara and Eyeliner Duo well-positioned in growing Indian market.
Details
blue heaven cosmetic blue haven mascara 6 5ml eyeliner water proof 7 ml Pack of 2
Blue Heaven Cosmetics brings you a pack of 2 essential eye makeup products - mascara and eyeliner. The mascara comes in a 6.5ml tube, while the eyeliner is a water-proof formula in a 7ml packaging.Key Features: - The mascara adds volume and length to your lashes, giving you a fluttery and dramatic look. - The water-proof eyeliner is long-lasting and does not smudge or fade throughout the day. - Both products are easy to apply and suitable for everyday wear.
For whom: This pack is perfect for anyone who loves to accentuate their eyes with makeup. Whether you are a makeup enthusiast or a beginner, these products are user-friendly and deliver great results.
Pros: - Affordable pricing for two essential eye makeup products. - Long-lasting formulas that stay put all day. - Easy to use applicators for hassle-free application.
Cons: - Some users may find the mascara formula to be a bit clumpy. - The eyeliner may require multiple strokes for a bolder look.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Waterproof mascara and eyeliner duo is popular in India. | Kantar |
Brand Strength | 20 | 10 | Blue Heaven is a recognized brand in Indian cosmetics market. | Euromonitor |
Category Momentum | 20 | 15 | Strong growth in mascara segment in Indian market. | Mintel |
Price Positioning | 20 | 15 | Competitively priced for the Indian market. | GfK |
Competition | 10 | 1 | Facing strong competition from established brands in India. | IRI |
Use-case Advantage | 5 | 5 | Convenient 2-in-1 product appeals to Indian consumers. | Nielsen |
Final Market Score | 100 | 66/100 (3.30/5) | Blue Heaven Waterproof Mascara and Eyeliner Duo well-positioned in growing Indian market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Waterproof mascara and eyeliner duo is popular in India.Sources: Kantar -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Blue Heaven is a recognized brand in Indian cosmetics market.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Strong growth in mascara segment in Indian market.Sources: Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced for the Indian market.Sources: GfK -
Competition 1/10
Weight: 10Contribution: 1Rationale: Facing strong competition from established brands in India.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient 2-in-1 product appeals to Indian consumers.Sources: Nielsen
Summary
Blue Heaven Waterproof Mascara and Eyeliner Duo well-positioned in growing Indian market.
Quick Compare

Rs.130.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting waterproof formula
- Convenient duo pack
- Easy to apply
⚠️ What to Watch
- Some users experienced smudging
- Not suitable for sensitive eyes
- Eyeliner may dry out quickly

Rs.55.00
⭐ Reviews Summary
✅ What Users Love
- Moisturizes hair well
- Pleasant fragrance
- Good value for money
⚠️ What to Watch
- Strong smell for some users
- May feel greasy on hair
- Packaging could be improved

Rs.120.00
⭐ Reviews Summary
✅ What Users Love
- Convenient and quick application process
- Long-lasting natural black color
- Ammonia-free and contains herbal extracts
⚠️ What to Watch
- May not cover gray hair effectively
- Strong chemical smell
- Gloves provided may be of low quality

Rs.150.00
⭐ Reviews Summary
✅ What Users Love
- Natural ingredients provide a gentle coloring option.
- Conditioning properties improve hair texture and manageability.
- Versatile use for hair, hands, and feet.
⚠️ What to Watch
- Color results may vary and can be less vibrant than expected.
- Application can be messy and time-consuming.
- Some users report difficulty in rinsing out completely.
Where to Buy
Price Comparison
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blue heaven cosmetic blue haven mascara 6 5ml eyeliner water proof 7 ml Pack of 2
In Stock
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Rs.130.00 Rs.130.00 COD
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blue heaven cosmetic blue haven mascara 6 5ml eyeliner water proof 7 ml Pack of 2
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COD
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