Blue Heaven 2X Intense Kajal Green Queen Upto 12Hr Stay Waterproof Smudgeproof Infused with soothing Aloe Vera Matte Finish Long Lasting Kajal for Women 0 30gm
Smart Rank ⓘ
49/100
Based on Market Score (81/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Highly pigmented & long-lasting kajal for everyday wear
- Waterproof & smudge-proof formula ensures all-day makeup
- Gentle on eyes with Aloe Vera, provides matte finish
- Ideal for women seeking reliable, long-lasting eye makeup
Market-Based Score (India)
81/100 (4.05/5)
Good value Blue Heaven 2X Intense Kajal Green Queen is well-positioned in the growing Indian kajal market segment.
Rs.58.00 Rs.140.00
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Details
Blue Heaven 2X Intense Kajal Green Queen Upto 12Hr Stay Waterproof Smudgeproof Infused with soothing Aloe Vera Matte Finish Long Lasting Kajal for Women 0 30gm
The Blue Heaven 2X Intense Kajal Green Queen is a highly pigmented and long-lasting kajal perfect for everyday wear. Its waterproof and smudge-proof formula ensures that your eye makeup stays put all day long. Infused with Aloe Vera, this kajal is also gentle on the eyes and provides a matte finish that lasts up to 12 hours.
Key Features: - Waterproof and smudge-proof - Long-lasting formula - Infused with Aloe Vera - Matte finish - Lasts up to 12 hours
For whom: This kajal is suitable for all women looking for a reliable and long-lasting eye makeup product. Whether you have oily skin or live in a hot and humid climate, this kajal will stay put and keep you looking fresh all day.
Pros: - Waterproof and smudge-proof - Long-lasting formula - Infused with Aloe Vera - Matte finish - Stays put for up to 12 hours
Cons: - May require multiple swipes for intense color payoff - Some users may find the formula too drying
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Aloe Vera infusion and waterproof feature align well with current consumer preferences. | Kantar |
| Brand Strength | 20 | 18 | Blue Heaven is a well-established brand in the Indian cosmetics market. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for long-lasting kajal products in Indian market. | Mintel |
| Price Positioning | 20 | 15 | Competitively priced compared to similar kajal products in the market. | Nielsen |
| Competition | 10 | 10 | Facing moderate competition from other popular kajal brands in the market. | Statista |
| Use-case Advantage | 5 | 3 | Offers a 12-hour stay which caters to the long-lasting makeup needs of Indian women. | GfK |
| Final Market Score | 100 | 81/100 (4.05/5) | Blue Heaven 2X Intense Kajal Green Queen is well-positioned in the growing Indian kajal market segment. | |
Market-Based Score
81/100 (4.05/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Aloe Vera infusion and waterproof feature align well with current consumer preferences.Sources: Kantar -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Blue Heaven is a well-established brand in the Indian cosmetics market.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for long-lasting kajal products in Indian market.Sources: Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced compared to similar kajal products in the market.Sources: Nielsen -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing moderate competition from other popular kajal brands in the market.Sources: Statista -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Offers a 12-hour stay which caters to the long-lasting makeup needs of Indian women.Sources: GfK
Summary
Blue Heaven 2X Intense Kajal Green Queen is well-positioned in the growing Indian kajal market segment.
Quick Compare
Rs.140.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Matte finish
- Infused with Aloe Vera
⚠️ What to Watch
- Difficult to remove
- May smudge in humid conditions
- Packaging can be flimsy
Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Made from natural henna leaves, ensuring a safe and organic application.
- Easy to use with a convenient cone design for precise application.
- Rich color and long-lasting results, providing vibrant designs.
⚠️ What to Watch
- Some users reported inconsistent color results between cones.
- A few customers experienced a short shelf life, affecting usability.
- Application can be messy and requires practice for best results.
Rs.445.00
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces dandruff and flakiness
- Natural ingredients are gentle on the scalp
- Pleasant scent and easy to use
⚠️ What to Watch
- May not work for severe dandruff cases
- Some users report hair feeling dry after use
- Higher price point compared to regular shampoos
Rs.595.00
⭐ Reviews Summary
✅ What Users Love
- Effective in retaining hair color for up to 8 weeks
- Helps repair damage in dry and frizzy hair
- Suitable for both men and women
⚠️ What to Watch
- May not lather well for some users
- Scent might be too strong for sensitive individuals
- Packaging could be improved for easier dispensing
Where to Buy
Price Comparison
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Blue Heaven 2X Intense Kajal Green Queen Upto 12Hr Stay Waterproof Smudgeproof Infused with soothing Aloe Vera Matte Finish Long Lasting Kajal for Women 0 30gm
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Blue Heaven 2X Intense Kajal Green Queen Upto 12Hr Stay Waterproof Smudgeproof Infused with soothing Aloe Vera Matte Finish Long Lasting Kajal for Women 0 30gm
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