Beauty Berry Twin Turbo Volumizing and Lengthening Mascara Black 15ml Long Lasting Lightweight Quick Drying Smudge Proof Waterproof 2 in 1 Mascara for Women
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Get bold, voluminous lashes that last all day with this 2-in-1 mascara
- Long-lasting, lightweight formula adds volume and length effortlessly
- Quick-drying, smudge-proof, and waterproof for a flawless look anytime
- Ideal for natural daytime or dramatic nighttime looks, perfect for women
Market-Based Score (India)
76/100 (3.80/5)
Good value Well-positioned mascara with strong brand and feature fit in growing Indian market.
Rs.188.00 Rs.299.00
Best price from
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Key Features
| Category | Cosmetics |
|---|---|
| Product Type | Mascara |
| Volume | 15ml |
| Key Features | Volumizing, Lengthening, Long-lasting, Lightweight, Quick-drying, Smudge-proof, Waterproof |
| Target Audience | Women |
| Usage | Daily and Nighttime Looks |
| Pros | Adds volume and length, Lightweight, Versatile |
| Cons | Difficult to remove, Brush style preference |
Details
Beauty Berry Twin Turbo Volumizing and Lengthening Mascara Black 15ml Long Lasting Lightweight Quick Drying Smudge Proof Waterproof 2 in 1 Mascara for Women
Beauty Berry Twin Turbo Volumizing and Lengthening Mascara is a versatile 2-in-1 mascara that offers both volume and length to your lashes. The formula is long-lasting, lightweight, quick-drying, smudge-proof, and waterproof, ensuring your lashes stay looking bold and beautiful all day long.Key Features:
- Volumizing and lengthening formula
- Long-lasting and lightweight
- Quick-drying and smudge-proof
- Waterproof
- 2-in-1 mascara
For whom:
This mascara is perfect for women who want bold, voluminous lashes that last all day. Whether you're going for a natural daytime look or a dramatic nighttime look, this mascara has you covered.
Pros:
- Adds volume and length to lashes
- Long-lasting formula
- Lightweight and quick-drying
- Smudge-proof and waterproof
- Versatile 2-in-1 formula
Cons:
- May be difficult to remove without proper makeup remover
- Some users may prefer a different brush style for application
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers key features like volumizing, lengthening, and waterproofing desired by Indian consumers. | Vogue India |
| Brand Strength | 20 | 18 | Established brand with loyal customer base in India. | Brand Equity |
| Category Momentum | 20 | 15 | Growing demand for innovative mascaras in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar mascaras in the Indian market. | Retail Today |
| Competition | 10 | 8 | Facing moderate competition from other popular mascara brands in India. | Cosmopolitan India |
| Use-case Advantage | 5 | 5 | Addresses the need for a versatile mascara that provides both volume and length. | Elle India |
| Final Market Score | 100 | 76/100 (3.80/5) | Well-positioned mascara with strong brand and feature fit in growing Indian market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers key features like volumizing, lengthening, and waterproofing desired by Indian consumers.Sources: Vogue India -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with loyal customer base in India.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for innovative mascaras in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar mascaras in the Indian market.Sources: Retail Today -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other popular mascara brands in India.Sources: Cosmopolitan India -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for a versatile mascara that provides both volume and length.Sources: Elle India
Summary
Well-positioned mascara with strong brand and feature fit in growing Indian market.
Quick Compare
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Long lasting formula
- Lightweight application
- Smudge proof and waterproof
⚠️ What to Watch
- Difficult to remove
- May clump after multiple coats
- Some users experienced flaking
Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- High-quality herbal ingredients.
- Effective for skin health and glow.
- Affordable price for a pack of six.
⚠️ What to Watch
- Some users experienced allergic reactions.
- Packaging may not be durable.
- Scent may be too strong for some.
Rs.320.00
⭐ Reviews Summary
✅ What Users Love
- Effective natural hair care and coloring
- Chemical-free formula
- Good value for money
⚠️ What to Watch
- Messy application process
- Color may vary slightly from expectations
- Short shelf life once opened
Rs.325.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting 24 hour wear
- Quick-drying formula
- Matte finish
⚠️ What to Watch
- Felt tip applicator may fray easily
- Not completely smudge-proof
- Limited color options
Where to Buy
Price Comparison
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|---|---|---|---|
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Beauty Berry Twin Turbo Volumizing and Lengthening Mascara Black 15ml Long Lasting Lightweight Quick Drying Smudge Proof Waterproof 2 in 1 Mascara for Women
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Rs.188.00 Rs.299.00 COD
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Beauty Berry Twin Turbo Volumizing and Lengthening Mascara Black 15ml Long Lasting Lightweight Quick Drying Smudge Proof Waterproof 2 in 1 Mascara for Women
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