Epigamia Mishti 80gm

0 reviews
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a healthier dessert with Epigamia Mishti Doi, made from probiotic yogurt and sweetened with jaggery, not refined sugar.
  • Rich in gut-friendly bacteria, this traditional Indian dessert supports digestive health while satisfying your sweet tooth.
  • Suitable for all ages, Epigamia Mishti Doi offers an authentic taste of mishti doi without compromising on health.
  • With no added refined sugar, indulge in a guilt-free treat that aligns with your wellness goals and is perfect for any occasion.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and taste positioning, facing competitive market dynamics.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 2,630
Total / Avg 4.20★ 2,630
Consensus: 4.20★ from 2,630 total reviews
Rs.33.25 Rs.35.00
Best price from Amazon.in Amazon.in
Key Features
Category Dessert
Weight 80gm
Ingredients Probiotic yogurt, jaggery
Sugar No added refined sugar
Probiotics Rich in gut-friendly bacteria
Suitability All age groups
Pros Authentic taste, healthier option
Cons Smaller portion size, limited availability
Details
Epigamia Mishti Doi is a traditional Indian dessert made from probiotic yogurt and jaggery. It is a healthier alternative to regular mishti doi as it has no added refined sugar and is rich in gut-friendly bacteria.

Key Features:
- Made with probiotic yogurt
- Sweetened with jaggery
- No added refined sugar
- Rich in gut-friendly bacteria
For whom:
Epigamia Mishti Doi is suitable for anyone looking for a healthier dessert option that is also good for gut health. It can be enjoyed by people of all ages, including children and adults.

Pros:
- Rich in probiotics
- No added refined sugar
- Authentic taste of mishti doi
- Suitable for all age groups
Cons:
- Smaller portion size (80gm)
- Limited availability in some regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Perfect size and taste for individual consumption in Indian households. Euromonitor
Brand Strength 20 18 Strong brand recognition and loyalty among Indian consumers. Nielsen
Category Momentum 20 15 Growing demand for traditional dairy products in Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar products in the market. GfK
Competition 10 5 Facing increasing competition from local and international dairy brands. IRI
Use-case Advantage 5 3 Convenient snack option for busy urban consumers in India. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and taste positioning, facing competitive market dynamics.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Perfect size and taste for individual consumption in Indian households.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand recognition and loyalty among Indian consumers.
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional dairy products in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing increasing competition from local and international dairy brands.
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Convenient snack option for busy urban consumers in India.
    Sources: Kantar
Summary
Strong brand and taste positioning, facing competitive market dynamics.

Price Comparison

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Amazon.in More Detail

Rs.33.25 Rs.35.00

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Epigamia Mishti Doi, 80gm

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Best price
Rs.33.25 Rs.35.00