Epigamia Mango Yogurt 75g

0 reviews
Smart Rank ⓘ 69/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the delicious taste of real mango fruits in every bite, making this yogurt a delightful and natural snack choice.
  • Packed with the power of milk, this yogurt provides essential nutrients to keep you energized throughout your day.
  • Feel good about your snack with no preservatives, ensuring a healthier option for your daily routine.
  • Indulge in the creamy set texture that makes this yogurt a satisfying treat, perfect for busy professionals and health-conscious individuals.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Epigamia Everyday Mango Yogurt positioned well in growing Indian dairy alternatives market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 351
Total / Avg 4.30★ 351
Consensus: 4.30★ from 351 total reviews
Rs.23.00 Rs.25.00
Best price from Amazon.in Amazon.in
Key Features
Category Yogurt
Flavor Mango
Serving Size 75g
Nutrition Power of milk
Preservatives No
Texture Set
Pros Real fruits, Essential nutrients, Healthier option, Creamy texture
Cons Small serving size, Limited flavor options
Details


Key Features: - Made with real mango fruits for a delicious and natural flavor - Contains the power of milk for added nutrition - Free from preservatives for a healthier choice - Has a set texture for a creamy and indulgent experience

For whom: This mango yogurt is perfect for those looking for a tasty and nutritious snack option that can be enjoyed every day. Whether you're a busy professional on-the-go or a health-conscious individual, this yogurt is a convenient and satisfying choice.

Pros: - Real fruits add a fresh and fruity taste - Power of milk provides essential nutrients - No preservatives make it a healthier option - Creamy texture for a decadent treat

Cons: - Small serving size may not be filling for some individuals - Limited flavor options compared to other brands

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Real fruit content and no preservatives align with consumer preferences Nielsen
Brand Strength 20 10 Established brand with good market presence Euromonitor
Category Momentum 20 15 Growing demand for healthy dairy alternatives in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market GfK
Competition 10 6 Facing competition from both established and emerging brands in the segment IRI
Use-case Advantage 5 5 Convenient single-serve packaging suitable for daily consumption Kantar
Final Market Score 100 66/100 (3.30/5) Epigamia Everyday Mango Yogurt positioned well in growing Indian dairy alternatives market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Real fruit content and no preservatives align with consumer preferences
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with good market presence
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy dairy alternatives in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both established and emerging brands in the segment
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient single-serve packaging suitable for daily consumption
    Sources: Kantar
Summary
Epigamia Everyday Mango Yogurt positioned well in growing Indian dairy alternatives market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.23.00 Rs.25.00

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Epigamia Everyday Mango Yogurt, 75g | Real fruits | Power of milk, everyday | No Preservatives | Set texture

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.23.00 Rs.25.00