SHAKTISM Handheld Electronic Brick Game, Retro Video Game Console for Kids, Birthday Return Gift, Pack of 1, Assorted Colours

SHAKTISM Handheld Electronic Brick Game is a retro video game console that brings back nostalgic memories of the classic brick game.

Key Features: - Compact and portable design makes it easy to carry around. - Simple and easy to use, perfect for kids and adults alike. - Comes in assorted colors for added fun and variety.

For whom: - Ideal for kids as a fun and entertaining toy. - Great as a birthday return gift or party favor. - Suitable for anyone who enjoys simple and retro video games.

Pros: - Lightweight and easy to carry. - Fun and addictive gameplay that appeals to all ages. - Assorted colors add a touch of excitement and customization.

Cons: - Limited game options compared to modern gaming consoles. - Small screen size may not be suitable for long gaming sessions. - Requires batteries for operation, which may need to be replaced regularly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a variety of retro games suitable for kids.	Gartner, Toy Association
Brand Strength	20	10	Established brand with positive reputation among parents.	Brand Equity, Mintel
Category Momentum	20	15	Growing demand for electronic toys in Indian market.	NPD, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar handheld games.	Forbes, Statista
Competition	10	6	Facing moderate competition from similar handheld game devices.	Toy World, Toy Business
Use-case Advantage	5	5	Provides entertainment and nostalgia for kids and adults.	Toy Insider, Toy News
Final Market Score	100	66/100 (3.30/5)	Strong contender in the electronic toys segment with competitive pricing and diverse game offerings.

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