The Body Shop Blue Musk Eau De Toilette For Unisex 60ml

The Body Shop Blue Musk Eau De Toilette For Unisex 60ml

The Body Shop Blue Musk Eau De Toilette is a unisex fragrance that combines the freshness of citrus fruits with the warmth of musk.

Key Features:
- Top notes of zesty lemon and grapefruit
- Heart notes of blue musk
- Base notes of cedarwood and amber

For whom:
This fragrance is perfect for those who enjoy a fresh and clean scent with a touch of warmth and depth. It is suitable for both men and women who appreciate a versatile and long-lasting fragrance.

Pros:
- Fresh and invigorating scent
- Long-lasting formula
- Unisex appeal

Cons:
- Some may find the scent too strong for daily wear
- Not everyone may enjoy the musky undertones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	60ml size and musk fragrance align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	The Body Shop's strong brand reputation in India.	Brand Equity
Category Momentum	20	15	Growing demand for unisex fragrances in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar fragrances in the market.	Retail360
Competition	10	0	Intense competition from established and emerging fragrance brands.	Forbes
Use-case Advantage	5	3	Versatile fragrance suitable for various occasions.	Vogue
Final Market Score	100	66/100 (3.30/5)	The Body Shop Blue Musk Eau De Toilette offers a well-rounded fragrance option in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—