Jil Sander Sun EDT Spray 75ml 2 5oz

Jil Sander Sun EDT Spray 75ml 2 5oz

This product is a refreshing and summery fragrance that captures the feeling of warm sunshine on your skin. It is light and airy, perfect for everyday wear or for special occasions.
Key features of this product include notes of bergamot, blackcurrant, rosewood, and musk. The combination creates a unique and uplifting scent that is sure to turn heads wherever you go.
This fragrance is suitable for both men and women who appreciate a fresh and sophisticated scent. It is perfect for those who enjoy spending time outdoors and want to carry a touch of summer with them throughout the day.
Pros: - Long-lasting scent - Versatile for day or night wear - Suitable for all genders Cons: - Some may find the scent too light for their preference - May not be suitable for those who prefer heavier, more intense fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Size and formulation suitable for Indian consumers.	Kantar
Brand Strength	20	18	Jil Sander known for premium fragrances in India.	Euromonitor
Category Momentum	20	15	Growing demand for Eau de Toilette products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in India.	GfK
Competition	10	10	Facing strong competition from other luxury fragrance brands in India.	Forbes
Use-case Advantage	5	3	Versatile fragrance suitable for daily wear in Indian climate.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing Indian Eau de Toilette market.

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