Calvin Klein EVERYONE 6 7 Fl Oz 200Ml Eau De Toilette

Calvin Klein EVERYONE 6 7 Fl Oz 200Ml Eau De Toilette

Calvin Klein EVERYONE Eau De Toilette is a refreshing unisex fragrance that embodies the spirit of inclusivity. With clean citrus notes and a woody base, this scent is perfect for everyday wear.

Key Features: - Unisex fragrance suitable for all genders - Citrus top notes of organic orange and ginger - Woody base notes of cedarwood and patchouli - Eco-conscious packaging made from recycled materials

For whom: This fragrance is perfect for anyone looking for a versatile scent that can be worn day or night. It's ideal for those who appreciate fresh, clean scents with a modern twist.

Pros: - Long-lasting scent that stays fresh throughout the day - Versatile enough for any occasion - Gender-neutral fragrance that appeals to a wide range of preferences

Cons: - Some may find the scent too light for their liking - Packaging may be too simplistic for those looking for a more luxurious feel

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size (200ml) appeals to Indian consumers	Euromonitor
Brand Strength	20	15	Calvin Klein's strong brand recognition in India	Brandwatch
Category Momentum	20	10	Strong demand for Eau de Toilette in Indian market	Mintel
Price Positioning	20	10	Competitively priced for its volume in the market	Retail Gazette
Competition	10	9	Facing competition from other premium fragrance brands	Forbes
Use-case Advantage	5	2	Versatile fragrance suitable for daily wear	Vogue
Final Market Score	100	66/100 (3.30/5)	Calvin Klein EVERYONE Eau De Toilette 200ml well-positioned in competitive Indian market

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