Bath Body Works Aloha Kiwi Passionfruit Wallflowers Fragrance Refill

Bath Body Works Aloha Kiwi Passionfruit Wallflowers Fragrance Refill

About Product: Elevate your home with the refreshing scent of Bath & Body Works Aloha Kiwi Passionfruit Wallflowers Fragrance Refill. This tropical blend will transport you to a sunny paradise every time you walk into the room.

Key Features: - Long-lasting fragrance refill - Easy to use with Wallflowers plug-in air freshener - Infused with essential oils for a natural, inviting scent

For whom: Ideal for anyone looking to add a burst of fruity freshness to their home. Perfect for those who love tropical scents or want to create a relaxing atmosphere.

Pros: - Invigorating scent that lasts for weeks - Convenient and easy to use - Affordable way to keep your home smelling great

Cons: - Some may find the scent to be too strong - May need to be replaced more frequently in larger rooms or high-traffic areas

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloha Kiwi Passionfruit fragrance aligns with popular scents in India.	ET, Mint
Brand Strength	20	10	Bath & Body Works is a well-known brand in India.	TOI, Hindu
Category Momentum	20	15	Strong demand for Eau de Toilette products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Hindu, TOI
Competition	10	6	Facing moderate competition from other fragrance refill brands.	ET
Use-case Advantage	5	5	Offers long-lasting fragrance suitable for Indian climate.	Mint
Final Market Score	100	66/100 (3.30/5)	Strong product fit in the Indian Eau de Toilette market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—