Vrundas Spicy Mango Pickle - 500gm

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Vrundas Spicy Mango Pickle - 500gm
Smart Rank ⓘ 67/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a delightful assortment of spicy and tangy flavors with Vrunda's 500 gm pack of assorted pickles, perfect for enhancing any meal.
  • Versatile usage: Use as a mouthfreshner, digestive churan, or even in Indian sweets for a unique flavor twist that excites your palate.
  • Ideal for spice lovers and those who enjoy experimenting with flavors, making it a must-have for households that cherish Indian cuisine.
  • Conveniently packaged in a 500 gm size, this pickle assortment adds a punch of flavor to your meals, elevating your dining experience.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Vrunda's Spicy Mango Pickle offers unique flavors but faces stiff competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 349
Total / Avg 4.10★ 349
Consensus: 4.10★ from 349 total reviews
Rs.354.00 Rs.472.00
Best price from Amazon.in Amazon.in
Key Features
Category Pickle
Model B07VBSTBTG
Weight 500 gm
Flavors Spicy Mango, Tikhi Kairi, Masala Kairi, Chatpati Kairi
Usage Mouthfreshner, Digestive Churan, Tasty Paan, Indian Sweets
Price 472.00
Details
Vrunda's Spicy Mango,Tikhi Kairi, Masala Kairi, Chatpati Kairi, Sour and Spicy Dry Pickle is a 500 gm pack of assorted pickles that are perfect for those who love spicy and tangy flavors in their food.

Key Features: - Assortment of different flavored pickles - Spicy, tangy, and flavorful - Perfect accompaniment to Indian meals - Can be used as a mouthfreshner, digestive churan, tasty paan, or even added to Indian sweets for a unique taste

For whom: - Individuals who enjoy spicy and tangy flavors - Those who like experimenting with different flavors in their food - Ideal for households that love Indian cuisine

Pros: - Variety of flavors in one pack - Versatile usage in different ways - Adds a punch of flavor to meals - Packaged in a convenient 500 gm size Cons: - May be too spicy for those with a low tolerance for heat - Some flavors may be too tangy for certain individuals

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers unique flavors appealing to Indian taste preferences. MarketResearch, Statista
Brand Strength 20 10 Vrunda is a recognized brand but not a market leader in this segment. IDC, Euromonitor
Category Momentum 20 15 Dried fruits and pickles are gaining popularity in Indian snacks. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive for premium dried fruit products in India. RetailDive, BusinessStandard
Competition 10 2 The market has strong competitors in the dried fruit and pickle space. Mintel, Nielsen
Use-case Advantage 5 4 Versatile use as a mouthfreshner and in sweets enhances appeal. FoodNavigator, FSSAI
Final Market Score 100 66/100 (3.30/5) Vrunda's Spicy Mango Pickle offers unique flavors but faces stiff competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers unique flavors appealing to Indian taste preferences.
    Sources: MarketResearch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Vrunda is a recognized brand but not a market leader in this segment.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Dried fruits and pickles are gaining popularity in Indian snacks.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium dried fruit products in India.
    Sources: RetailDive, BusinessStandard
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: The market has strong competitors in the dried fruit and pickle space.
    Sources: Mintel, Nielsen
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Versatile use as a mouthfreshner and in sweets enhances appeal.
    Sources: FoodNavigator, FSSAI
Summary
Vrunda's Spicy Mango Pickle offers unique flavors but faces stiff competition.

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Price Comparison

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Rs.354.00 Rs.472.00

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Vrunda's Spicy Mango,Tikhi Kairi, Masala Kairi, Chatpati Kairi, Sour and Spicy Dry Pickle -500 Gm [ Mouthfreshner, Digestive Churan, Tasty Paan, Indian Sweets]

Estimated Delivery: 2-3 days
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Rs.354.00 Rs.472.00