Zandu Khadiradi Gutika 70 Tab Pack of 3

Zandu Khadiradi Gutika is an Ayurvedic medicine that is known for its anti-inflammatory and anti-bacterial properties. It is commonly used for treating oral health issues such as mouth ulcers, gum infections, and bad breath.

Key Features:
1. Made from natural ingredients
2. Effective in treating oral health problems
3. Helps in reducing inflammation and pain
4. Promotes overall oral hygiene

For whom:
Zandu Khadiradi Gutika is suitable for adults and children above 12 years of age who are facing oral health issues such as mouth ulcers, gum infections, and bad breath.

Pros:
1. Fast relief from oral health problems
2. Natural ingredients with no known side effects
3. Helps in maintaining oral hygiene
4. Convenient packaging for easy consumption

Cons:
1. May not be suitable for pregnant women or individuals with specific allergies
2. Some may find the taste of the gutika to be unpleasant
3. Results may vary from person to person

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Zandu Khadiradi Gutika known for its efficacy in oral health	The Hindu, India Today
Brand Strength	20	15	Zandu is a trusted Ayurvedic brand in India	Livemint, The Economic Times
Category Momentum	20	10	Chyawanprash demand rising due to health awareness	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products	Business Today, CNBC TV18
Competition	10	6	Facing competition from Dabur and Himalaya in the segment	Financial Express, CNBC Awaaz
Use-case Advantage	5	5	Addresses oral health issues effectively	The Times of India
Final Market Score	100	66/100 (3.30/5)	Zandu Khadiradi Gutika 70 Tab Pack of 3 is a strong contender in the Chyawanprash segment.

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