WildOak Korean Rice Face Scrub With Hyaluronic Acid Kojic Acid Alpha Arbutin Glass Skin Boosts Collagen De Tan Gentle Exfoliation Anti Aging Hydrates Repairs Skin Barrier 100g

About Product: WildOak Korean Rice Face Scrub is a gentle exfoliating scrub that helps to remove dead skin cells, improve skin texture, and boost collagen production. It is specially formulated with hyaluronic acid, kojic acid, and alpha arbutin to brighten and even out skin tone.

Key Features: - Contains rice powder for gentle exfoliation - Hyaluronic acid and alpha arbutin for hydration and brightening - Kojic acid to help fade dark spots - Boosts collagen production for firmer, more youthful skin - Helps to repair and strengthen the skin barrier

For whom: This face scrub is suitable for all skin types, especially those looking to improve skin texture, brightness, and collagen production. It is great for those concerned about dullness, dark spots, and signs of aging.

Pros: - Gentle exfoliation for smoother skin - Brightens and evens out skin tone - Hydrates and repairs the skin barrier - Boosts collagen production for firmer skin - Helps to fade dark spots

Cons: - Some may find the rice powder too abrasive for sensitive skin - May not be suitable for those with certain skin conditions or allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like Hyaluronic Acid and Kojic Acid for desired skin benefits	Vogue
Brand Strength	20	18	Strong reputation of WildOak in producing effective skincare products	Brandwatch
Category Momentum	20	15	Growing demand for premium skincare products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end skincare products in India	Forbes
Competition	10	8	Facing competition from established Korean skincare brands in the Indian market	Cosmopolitan
Use-case Advantage	5	5	Addresses multiple skin concerns in one product, appealing to busy consumers	Elle
Final Market Score	100	76/100 (3.80/5)	WildOak Korean Rice Face Scrub is well-positioned in the premium skincare segment in India.

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