Wild Stone CODE Platinum Body Perfume for Men 150ml No Gas Deodorant Long Lasting Body Spray

Key Features: - Contains platinum fragrance notes for a luxurious scent - No gas formula for long-lasting freshness - 150ml size for easy portability - Suitable for all skin types
For whom: Wild Stone CODE Platinum Body Perfume is designed for men who appreciate a sophisticated and long-lasting fragrance. Whether you're heading to the office or a night out, this deodorant spray will keep you feeling fresh and confident all day long.
Pros: - Luxurious platinum fragrance notes - Long-lasting formula - Portable size for on-the-go freshness
Cons: - Some users may prefer a different scent profile - Not suitable for individuals with sensitivity to fragrance formulas

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Long-lasting deodorants are popular among Indian consumers.	Nielsen
Brand Strength	20	15	Wild Stone is a well-known brand in the Indian market.	Euromonitor
Category Momentum	20	10	Strong growth in men's grooming segment in India.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing strong competition from other established brands in the segment.	IRI
Use-case Advantage	5	5	No gas deodorant provides convenience and eco-friendliness.	Kantar
Final Market Score	100	56/100 (2.80/5)	Competitively positioned deodorant with good growth potential in the Indian men's grooming market.

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