WILD STONE CODE Gold Fresh Scented Body Perfume For Men 150Ml No Gas Deodorant Long Lasting Body Spray

About Product: WILD STONE CODE Gold is a fresh scented body perfume for men that comes in a 150ml bottle. It is a no gas deodorant that provides long-lasting fragrance and protection against body odor.

Key Features: - Fresh and invigorating scent - No gas formulation - Long-lasting fragrance - Provides protection against body odor - Convenient spray nozzle for easy application

For whom: This body perfume is designed for men who want to stay fresh and confident throughout the day. It is ideal for those with an active lifestyle who need a reliable deodorant to keep them smelling great.

Pros & Cons: Pros: Long-lasting fragrance, no gas formulation, convenient spray nozzle for easy application.
Cons: Some users may find the scent too strong for their liking, may not be suitable for those with sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting and no gas deodorant appeals to Indian consumers seeking value for money.	Retail360
Brand Strength	20	18	Wild Stone is a well-established brand with strong market presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing competition from other established brands offering similar products in the market.	Kantar
Use-case Advantage	5	5	Scented body perfume with long-lasting effect caters to the need for all-day freshness.	Euromonitor
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position Wild Stone CODE Gold well in the competitive men's grooming market in India.

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