Wellbeing Nutrition Organic Vegan Plant Protein Isolate 22g Protein 5g BCAA 3B CFU Probiotics Enzymes 3g Fiber 5 Alkalizing Greens NO Bloating Easy to Digest Belgian Dark Chocolate 500gm

Key Features:
- Contains 22g of plant-based protein isolate
- Enriched with 5g of BCAAs for muscle recovery
- Includes 3 billion CFU probiotics and enzymes for gut health
- Contains 3g of fiber for digestive health
- Features 5 alkalizing greens for added nutrition
- Made with Belgian dark chocolate for a delicious flavor
- Easy to digest and does not cause bloating


For whom:
- Individuals looking for a vegan and organic protein supplement
- Athletes and fitness enthusiasts wanting to support muscle recovery
- Anyone who wants to improve their gut health and digestion
- Those looking to increase their daily intake of protein and essential nutrients


Pros:
- High protein content for muscle building and recovery
- Includes probiotics and enzymes for gut health
- Easy to digest and does not cause bloating
- Delicious Belgian dark chocolate flavor
- Vegan, organic, and free from artificial ingredients


Cons:
- Some users may not prefer the taste of dark chocolate
- Slightly more expensive than other protein supplements on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, BCAAs, probiotics, and fiber align well with consumer preferences for health supplements.	Nielsen
Brand Strength	20	10	Established brand with a focus on wellbeing and organic products.	Euromonitor
Category Momentum	20	15	Growing demand for organic vegan protein products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic vegan protein products in the market.	GfK
Competition	10	6	Facing competition from both established and emerging brands in the organic protein segment.	IRI
Use-case Advantage	5	5	Addresses multiple health needs in one product, appealing to busy consumers looking for convenience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Wellbeing Nutrition Organic Vegan Plant Protein Isolate in the Indian diet & nutrition segment.

Factor	Rating (out of 5)	Notes
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