The Whole Truth Protein Bars Peanut Heavy 2 Double Cocoa Bars 2 Peanut Cocoa 2 Peanut Butter Bars Pack of 6 x 52g each Sugarfree No Preservatives No Gluten or Soy All Natural

Key Features: - Each bar is 52g and packed with protein - Contains no added sugar, preservatives, gluten, or soy - Made with all natural ingredients - Comes in a pack of 6 for convenience

For whom: - Individuals looking for a healthy, protein-packed snack - Those with dietary restrictions such as gluten or soy intolerance - Fitness enthusiasts looking for a post-workout snack

Pros: - High protein content for muscle recovery and satiety - Sugar-free for those looking to cut down on added sugars - Convenient pack of 6 for on-the-go snacking - All natural ingredients for a clean snack option

Cons: - May be higher priced compared to traditional protein bars - Some may find the texture a bit chewy compared to other bars on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Alignment with current trend of sugar-free, natural products.	Frost & Sullivan
Brand Strength	20	10	Established brand reputation in the health food sector.	Euromonitor
Category Momentum	20	15	Growing demand for healthy snack options in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Nielsen
Competition	10	6	Facing competition from other established protein bar brands.	Forrester
Use-case Advantage	5	5	Convenient snack option for fitness enthusiasts and health-conscious consumers.	Gartner
Final Market Score	100	66/100 (3.30/5)	Strong market potential for 'The Whole Truth Protein Bars' in the Indian health food segment.

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