The Whole Truth Protein Bars Coffee Cocoa Pack of 6 x 52g each No Added Sugar No Preservatives No Artificial Sweeteners No Gluten or Soy All Natural Ingredients

Key Features: - Contains no added sugar, preservatives, artificial sweeteners, gluten, or soy - Made with all natural ingredients - Pack of 6 bars, each weighing 52g - Flavored with coffee and cocoa for a delicious taste
For whom: - Individuals looking for a healthy and convenient snack option - Those following a gluten-free or soy-free diet - Fitness enthusiasts and athletes seeking a protein-packed snack
Pros: - No added sugar or artificial ingredients - Convenient pack of 6 bars for on-the-go snacking - Delicious coffee and cocoa flavor - Gluten-free and soy-free
Cons: - May be more expensive than other protein bars - Some users may not enjoy the coffee and cocoa flavor

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligns with current consumer preference for natural, sugar-free products.	Nielsen
Brand Strength	20	10	Established brand reputation in the health food sector.	Euromonitor
Category Momentum	20	15	Growing demand for healthy snack options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar protein bars in the market.	Kantar
Competition	10	6	Facing competition from established brands offering similar all-natural protein bars.	Forrester
Use-case Advantage	5	5	Convenient snack option for fitness enthusiasts and health-conscious individuals.	Gartner
Final Market Score	100	66/100 (3.30/5)	Strong market potential for 'The Whole Truth Protein Bars Coffee Cocoa' in the Indian diet & nutrition segment.

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