The Whole Truth Mini Protein Bars Coffee Cocoa Pack of 8 x 27g each No Added Sugar No Preservatives No Artificial Sweeteners No Gluten or Soy All Natural Ingredients

Key Features: - Mini protein bars packed with 8 grams of protein per bar - Delicious coffee cocoa flavor - No added sugar, preservatives, artificial sweeteners, gluten, or soy - Made with all natural ingredients for a healthier snack option

For whom: - Individuals looking for a convenient and healthy protein-packed snack - Those who are vegan or have dietary restrictions such as gluten or soy intolerance - Coffee lovers who enjoy the combination of coffee and cocoa flavors in a protein bar

Pros: - High protein content for a satisfying snack - All natural ingredients for a healthier option - No added sugar or artificial additives for a cleaner snack choice - Gluten and soy free for those with dietary restrictions

Cons: - May not be suitable for those who do not enjoy coffee or cocoa flavors - Can be more expensive compared to traditional protein bars - Only comes in a pack of 8, may not be enough for those looking to stock up

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligned with current consumer preferences for natural, sugar-free products.	Nielsen
Brand Strength	20	10	Established brand reputation in the health food sector.	Euromonitor
Category Momentum	20	15	Growing demand for healthy snack options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium protein bars.	Gartner
Competition	10	6	Facing moderate competition from established and emerging health snack brands.	Statista
Use-case Advantage	5	5	Convenient snack option for fitness enthusiasts and health-conscious individuals.	Forbes
Final Market Score	100	66/100 (3.30/5)	Strong market fit with growing demand for natural, sugar-free protein bars in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—