The Derma Co 2 Kojic Acid Face Serum With 1 Alpha Arbutin Niacinamide Reduces Dark Spots Pigmentation Blemishes For All Skin types 30 ml x 2

The Derma Co 2 Kojic Acid Face Serum is a powerful skin brightening serum that targets dark spots, pigmentation, and blemishes. Formulated with 2% Kojic Acid, 1% Alpha Arbutin, and Niacinamide, this serum is suitable for all skin types.

Key Features: - Contains 2% Kojic Acid to lighten dark spots and pigmentation - 1% Alpha Arbutin helps in reducing melanin production - Niacinamide helps in improving skin texture and reducing blemishes - Suitable for all skin types - Comes in a pack of 30 ml x 2 bottles

For whom: This serum is ideal for individuals looking to reduce dark spots, pigmentation, and blemishes on their skin. It is suitable for all skin types and can be incorporated into your daily skincare routine.

Pros: - Effective in reducing dark spots and pigmentation - Lightweight formula that gets absorbed easily - Suitable for all skin types - Comes in a pack of 2 bottles, making it cost-effective

Cons: - Some individuals may experience sensitivity to the active ingredients - Results may vary from person to person

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients for skin brightening and blemish reduction.	Vogue
Brand Strength	20	10	Established brand with positive customer reviews.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other established skincare brands.	Cosmopolitan
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers.	Elle
Final Market Score	100	66/100 (3.30/5)	Competitively priced skincare serum with popular ingredients for Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—