Sri Sri Tattva Tulasi 60 Tabs 500mg Pack of 2

This product is a natural supplement made from Tulasi (Holy Basil) leaves, known for their powerful antioxidant properties and ability to boost immunity.

Key Features: - Contains 60 tablets in each pack - Each tablet is 500mg in weight - Made from pure Tulasi leaves - Promotes overall health and well-being

For whom: This product is suitable for individuals looking to boost their immunity, improve respiratory health, and reduce stress levels naturally.

Pros: - Natural ingredients - Easy to consume tablets - Helps in boosting immunity - Improves overall health

Cons: - May not be suitable for pregnant or lactating women - Some individuals may experience mild digestive discomfort initially

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tulasi is a key ingredient in Chyawanprash, aligning well with consumer expectations.	Business Today, The Hindu
Brand Strength	20	15	Strong brand reputation of Sri Sri Tattva in the Ayurvedic segment.	The Economic Times, Livemint
Category Momentum	20	10	Growing demand for traditional Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Chyawanprash products in the market.	CNBC TV18, Moneycontrol
Competition	10	6	Facing moderate competition from established and emerging Ayurvedic brands.	India Today, NDTV
Use-case Advantage	5	5	Tulasi's health benefits cater to consumers seeking natural immunity boosters.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Sri Sri Tattva Tulasi 60 Tabs 500mg Pack of 2 holds a strong position in the competitive Chyawanprash market.

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