So Sweet Sugar Free Stevia Powder 100 Natural Sweetener 900gm Sugar Substitute

About Product: This So Sweet Sugar Free Stevia Powder is a 100% natural sweetener that allows you to enjoy the sweetness of sugar without the calories. Made from pure stevia extract, it is a healthier alternative to regular sugar.

Key Features: - 100% natural sweetener - Zero calories - Highly concentrated, so you only need a small amount - Suitable for diabetics and those looking to reduce their sugar intake

For whom: This product is ideal for individuals looking to cut down on their sugar consumption, whether it's for health reasons or simply to maintain a balanced diet. It is also suitable for diabetics as it does not raise blood sugar levels.

Pros: - Zero calories - All-natural ingredients - Highly concentrated, so a little goes a long way

Cons: - Some people may find the taste of stevia to be slightly different from sugar, especially in large quantities

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of natural sweetening options.	Euromonitor
Brand Strength	20	10	Established brand with positive consumer perception.	Nielsen
Category Momentum	20	15	Growing demand for sugar substitutes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	GfK
Competition	10	6	Facing competition from both local and international brands.	IRI
Use-case Advantage	5	5	Addresses the needs of health-conscious consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian sugar substitute market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—