SKIN SPARKLE Lemon Facewash Enriched with Lemon Extract Betaine Glycerin Benzyl Salicylate Naturally Glowing Skin Suitable for All Types of Skin 120ML

Key Features: - Enriched with Lemon Extract to brighten and rejuvenate the skin - Contains Betaine and Glycerin to hydrate and moisturize the skin - Infused with Benzyl Salicylate to deeply cleanse and purify pores - Promotes naturally glowing skin - Suitable for all types of skin
For whom: - This facewash is perfect for anyone looking to achieve a brighter and more radiant complexion - Suitable for individuals with all skin types, including sensitive skin
Pros: - Leaves skin feeling refreshed and rejuvenated - Helps to improve skin texture and tone - Hydrates and moisturizes the skin without leaving a greasy residue - Can help to reduce the appearance of blemishes and acne - Pleasant lemon scent
Cons: - May not be suitable for those with allergies to specific ingredients - Some individuals may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Lemon Extract and Glycerin aligning with consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and new entrants in the segment.	MarketWatch
Use-case Advantage	5	5	Suitable for all skin types, catering to a wide consumer base.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Competitively positioned lemon facewash with natural ingredients catering to diverse skin types in a growing market.

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