Shudh Online Fitkiri Alum stone 250 grams Fitkari Water purification vastu shaving Underarms odour

Shudh Online Fitkiri Alum stone is a natural crystal that has been used for centuries for various purposes. It is known for its purifying properties and is commonly used in water purification, vastu practices, shaving, and minimizing underarm odor.

Key features of Shudh Online Fitkiri Alum stone include its natural composition, effectiveness in purifying water, and its ability to neutralize odors. It is also gentle on the skin and can be used in various DIY beauty and home remedies.

This product is suitable for anyone looking for a natural alternative to chemical-laden products. It is particularly popular among those who prefer eco-friendly and sustainable options for personal care and home cleaning.

Pros: - Natural and environmentally friendly - Versatile uses - Long-lasting - Budget-friendly Cons: - Can be abrasive if used in its solid form - May not be as widely available as mainstream products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Product specifications align well with the traditional Indian market preferences for natural remedies.	Livemint, India Today
Brand Strength	20	15	Established brand with positive reputation in the Ayurvedic products segment.	The Hindu, Economic Times
Category Momentum	20	10	Growing demand for natural water purification products in Indian market.	Mint, Business Standard
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	8	Facing moderate competition from local and international brands offering similar natural products in the market.	The Indian Express, CNBC TV18
Use-case Advantage	5	5	Offers multiple use cases including water purification, vastu, and personal hygiene, catering to diverse consumer needs.	Outlook, The Tribune
Final Market Score	100	56/100 (2.80/5)	Well-positioned natural product with strong brand and competitive pricing in the growing Indian market.

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