Shatras Laundry Liquid Detergent Hypoallergenic pH Neutral Dermatologist tested Sensitive Skin Friendly Enzyme Free Ultra Concentrated EasyDose Free Clear Fresh Pink Lily

Shatras Laundry Liquid Detergent is a hypoallergenic and pH neutral detergent that has been dermatologist tested. This makes it suitable for individuals with sensitive skin. Additionally, the formula is enzyme-free and ultra-concentrated, making it an effective cleaning solution for your laundry.

Key Features: - Hypoallergenic and pH neutral - Dermatologist tested - Suitable for sensitive skin - Enzyme-free and ultra-concentrated - EasyDose technology for convenient use - Free of clear, fresh scent with pink lily fragrance

For whom: Shatras Laundry Liquid Detergent is ideal for individuals with sensitive skin or those looking for a gentle yet effective laundry detergent. It is also suitable for households with babies or individuals prone to allergic reactions from harsh chemicals.

Pros: - Hypoallergenic and suitable for sensitive skin - pH neutral formula - Dermatologist tested for safety - Enzyme-free and ultra-concentrated for powerful cleaning - EasyDose technology for precise dosing - Pleasant pink lily fragrance

Cons: - May not be as effective on tough stains compared to enzyme-based detergents.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Strong alignment with the trend towards enzyme-free and ultra-concentrated detergents.	GfK, Nielsen
Brand Strength	20	10	Established brand with a reputation for sensitive skin-friendly products.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for hypoallergenic and dermatologist-tested laundry detergents in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium hypoallergenic detergents in the market.	IRI, Retail360
Competition	10	6	Facing moderate competition from other established hypoallergenic detergent brands in the segment.	Euromonitor, Kantar
Use-case Advantage	5	5	EasyDose technology offers convenience and precise dosing for consumers.	Kline, IRI
Final Market Score	100	66/100 (3.30/5)	Well-positioned hypoallergenic laundry detergent with competitive pricing and innovative features for Indian market.

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