Sebamed Cleansing bar for Men and Women 100g Pack of 3 100g 3 x 100 g

The Sebamed Cleansing bar is a gentle and effective soap suitable for both men and women. It is specially formulated with a pH value of 5.5 to help maintain the natural barrier of the skin and prevent moisture loss.

Key Features:
- pH value of 5.5
- Dermatologist recommended
- Suitable for all skin types
- Contains natural moisturizing ingredients

For whom:
This cleansing bar is ideal for anyone looking for a mild and nourishing soap that won't strip the skin of its natural oils. It is especially beneficial for those with sensitive or dry skin.

Pros:
- Helps maintain skin's natural barrier
- Gentle and non-irritating
- Moisturizing properties
- Long-lasting and economical in a pack of 3 bars

Cons:
- Some users may prefer a stronger scent
- May not lather as much as traditional soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers suitable cleansing properties for both men and women.	GfK
Brand Strength	20	10	Sebamed is a well-established brand known for its quality skincare products.	Euromonitor
Category Momentum	20	15	Growing demand for gender-neutral skincare products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar cleansing bars in the market.	Kantar
Competition	10	6	Facing competition from other established cleansing bar brands in the market.	IRI
Use-case Advantage	5	5	Convenient pack of 3 bars catering to regular users and families.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Sebamed Cleansing bar for Men and Women 100g Pack of 3 positioned well in the competitive Indian skincare market.

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