SANSU Gond Siyah Kala Gond 100gram Pack of 2

SANSU Gond Siyah Kala Gond is a 100gram pack of two traditional resinous gums used in various traditional Indian dishes. Gond Siyah, also known as Edible Tragacanth Gum, is widely used for its medicinal properties and health benefits. Kala Gond, also known as Black Tragacanth Gum, is commonly used as a thickening agent in desserts and beverages.

Key Features:
- High quality edible gums
- Packed with essential nutrients
- Provides various health benefits
- Versatile ingredient for cooking

For whom:
This product is suitable for individuals looking to incorporate traditional gums into their diet for overall health and wellness. It is also perfect for those who enjoy cooking traditional Indian dishes and desserts.

Pros:
- Rich in nutrients
- Adds flavor and texture to dishes
- Can be used in a variety of recipes

Cons:
- May not be suitable for individuals with certain dietary restrictions
- Requires careful storage to prevent hardening

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-quality ingredients and convenient packaging suitable for health-conscious consumers.	Livemint, India Today
Brand Strength	20	10	Established brand with a loyal customer base in the Ayurvedic products segment.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for traditional health products like Chyawanprash in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Chyawanprash products in the market.	CNBC, NDTV
Competition	10	6	Facing competition from both established and new players in the Chyawanprash market.	Business Insider, Financial Express
Use-case Advantage	5	5	Offers a traditional and effective solution for boosting immunity and overall health.	Times of India
Final Market Score	100	66/100 (3.30/5)	SANSU Gond Siyah Kala Gond 100gram Pack of 2 offers a competitive and well-suited option in the Chyawanprash segment.

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