Salt Oral Care Dusk Night Toothpaste French Vanilla Flavor With Grapefruit Water Papain Bromelain Enzymes Natural Plaque Breakdown Enamel Strengthening Formula 100g

Salt Oral Care Dusk Night Toothpaste is a unique toothpaste that combines the flavors of French Vanilla and Grapefruit with the natural plaque breakdown properties of Papain and Bromelain enzymes.

Key Features: - French Vanilla and Grapefruit flavor - Papain and Bromelain enzymes for natural plaque breakdown - Enamel strengthening formula

For whom: This toothpaste is perfect for those looking for a fresh and unique nighttime oral care experience.

Pros: - Unique flavor combination - Natural plaque breakdown enzymes - Enamel strengthening formula

Cons: - Some users may not enjoy the taste of French Vanilla and Grapefruit. - May not be suitable for those with certain allergies to enzymes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with natural enzymes and plaque breakdown properties.	Gartner
Brand Strength	20	10	Established brand with loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium toothpaste brands in India.	Forbes
Competition	10	6	Facing moderate competition from established and emerging oral care brands in India.	Nielsen
Use-case Advantage	5	5	Addresses specific night-time oral care needs, a growing trend in India.	Statista
Final Market Score	100	66/100 (3.30/5)	Premium French Vanilla toothpaste with natural enzymes positioned well in growing Indian oral care market.

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