Rule 1 R1 Whey Blend 5 2 lbs Vanilla Ice Cream

The Rule 1 R1 Whey Blend 5.2 lbs in Vanilla Ice Cream flavor is a high-quality protein powder designed to help support muscle growth and recovery after workouts.

Key Features: - Contains a blend of whey protein isolate and whey protein concentrate for a fast-acting and sustained release of protein - Provides 24 grams of protein per serving to help meet daily protein needs - Low in fat and carbohydrates, making it a great option for those looking to increase protein intake without consuming extra calories - Mixes easily with water or your favorite beverage, making it convenient for on-the-go use

For whom: This protein powder is suitable for athletes, fitness enthusiasts, and anyone looking to increase their protein intake to support their fitness goals. It can be used as a post-workout shake or in between meals to help maintain muscle mass.

Pros: - Great-tasting Vanilla Ice Cream flavor - High-quality protein blend for optimal muscle recovery - Convenient and easy to mix - Low in fat and carbohydrates

Cons: - May not be suitable for those with lactose intolerance - Some users may find the taste too sweet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a good blend of whey protein in a popular flavor.	Nutrition Journal
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail Today
Competition	10	8	Facing moderate competition from other whey protein blends in India.	Fitness Weekly
Use-case Advantage	5	5	Versatile product suitable for various dietary needs in India.	Health Magazine
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing Indian diet & nutrition market.

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