Rooted Actives Power Beets 250 grams Organic Beet root powder with L arginine L Carnitine BCAA Reservatrol Stevia Heart Endurance Nitric oxide booster Beets Powder Supplement Pre Workout

Key Features: - Organic Beet root powder with added L-arginine, L-Carnitine, BCAA, Resveratrol, and Stevia - Helps in boosting nitric oxide levels for better heart health and endurance - Can be used as a pre-workout supplement for increased energy and performance

For whom: - Individuals looking to improve their cardiovascular health and endurance - Athletes and fitness enthusiasts wanting a natural pre-workout supplement - Those seeking to incorporate more organic and plant-based products into their diet

Pros: - Contains a blend of beneficial ingredients for overall health and performance - Organic and plant-based formula - Easy to mix into water or smoothies for convenient consumption

Cons: - May have a strong beet taste which some people may not enjoy - Some users may experience digestive discomfort when first starting to use the product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive blend of key nutrients and performance-enhancing compounds catering to fitness enthusiasts.	NDTV, The Economic Times
Brand Strength	20	10	Established brand with a reputation for quality and innovation in the health and wellness sector.	Forbes India, Business Standard
Category Momentum	20	15	Growing demand for organic and performance-boosting supplements in the Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium organic supplements in the market.	Livemint, The Hindu
Competition	10	6	Facing moderate competition from other established organic supplement brands offering similar benefits.	Business Insider, The Times of India
Use-case Advantage	5	5	Provides a convenient and effective way to boost heart health and endurance before workouts.	India Today
Final Market Score	100	66/100 (3.30/5)	A well-positioned organic beet root powder supplement with a strong brand and feature fit in the competitive Indian health and wellness market.

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