REX HEALTH TONIC 500 ML PACK OF 2

- REX Health Tonic is a natural health supplement made from a blend of traditional herbs and ingredients that promote overall well-being and vitality.

- Key Features include immunity boosting properties, energy enhancement, and support for digestive health.

- This health tonic is suitable for adults of all ages looking to boost their immune system, increase energy levels, and improve their overall health and well-being.

- Pros: Natural ingredients, effective in boosting immunity, helps in improving digestion, and enhances energy levels. Cons: Some may find the taste of the tonic too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains essential Ayurvedic ingredients for immunity boost.	Hindu
Brand Strength	20	10	Established brand with loyal customer base.	Business Standard
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times
Competition	10	6	Facing competition from established and new Ayurvedic brands.	CNBC
Use-case Advantage	5	5	Addresses specific health concerns prevalent in India.	Livemint
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit and competitive pricing in the Ayurvedic segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—