Revlon ColorSilk Permanent Hair Color For Women Salon Perfect Hair Colour at Home with 100 Grey Coverage Pro Keratin No Ammonia Up to 8 Weeks of Colour Shade Black 1N Pack of 1

Revlon ColorSilk Permanent Hair Color is a salon-quality hair color that you can use at home. With 100% gray coverage and a formula enriched with Pro-Keratin, this hair color provides vibrant, long-lasting results without the need for harsh ammonia.

Key Features of Revlon ColorSilk Permanent Hair Color include its easy application process, wide range of shades to choose from, and the ability to keep your hair looking beautiful for up to 8 weeks. The Pro-Keratin formula helps to nourish and strengthen your hair, leaving it feeling soft and smooth.

This hair color is perfect for women who want to achieve salon-quality results at home. Whether you're looking to cover gray hair, touch up your roots, or completely change your hair color, Revlon ColorSilk Permanent Hair Color has you covered.

Pros of Revlon ColorSilk Permanent Hair Color include its affordability, ease of use, and long-lasting results. The formula is gentle on hair and won't cause damage, making it suitable for all hair types.

Cons of Revlon ColorSilk Permanent Hair Color may include the strong scent during application and the need to perform a patch test before using to avoid potential allergic reactions. Additionally, some shades may turn out slightly darker or lighter than expected, so it's important to choose your shade carefully.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 100% grey coverage, Pro Keratin formula, and no ammonia, meeting consumer preferences.	Nielsen
Brand Strength	20	18	Revlon is a well-established brand with a strong presence in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for at-home hair coloring products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from other popular hair color brands offering similar features.	IRI
Use-case Advantage	5	5	Provides salon-quality hair color results at home, appealing to convenience-seeking consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Revlon ColorSilk Permanent Hair Color scores well in the Indian market due to its strong brand, competitive pricing, and feature fit.

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