Regaliz Brilante Intense Brightening Cleanser 75gms

Regaliz Brilante Intense Brightening Cleanser is a luxurious skincare product designed to brighten and rejuvenate your skin.

Key Features: - Formulated with licorice extract to brighten skin tone - Helps to reduce hyperpigmentation and dark spots - Gently cleanses and removes impurities without stripping the skin

For whom: Ideal for those looking to improve skin brightness and address uneven skin tone. Suitable for all skin types.

Pros: - Effective at brightening and evening out skin tone - Gentle formula that doesn't dry out the skin - Leaves skin feeling clean and refreshed

Cons: - May not be suitable for those with sensitive skin - Some users may find the price point to be high

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers key features desired by Indian consumers for brightening cleansers	India Retail News
Brand Strength	20	18	Regaliz is a well-known brand in the beauty segment in India	Brand Equity
Category Momentum	20	15	Growing demand for brightening cleansers in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening cleansers in the market	Retail Today
Competition	10	0	Highly competitive market with several established and emerging brands	Business Standard
Use-case Advantage	5	3	Addresses specific skin concerns prevalent in Indian consumers	Vogue India
Final Market Score	100	66/100 (3.30/5)	Regaliz Brilante Intense Brightening Cleanser 75gms holds a strong position in the growing Indian market for brightening cleansers.

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