Purix Whey Protein Concentrate 80 75g Cake Vegetarian Egg Substitute Cake Improver 75g

Purix Whey Protein Concentrate 80 is a high-quality protein supplement that provides 75g of protein per serving. It is perfect for athletes, bodybuilders, and anyone looking to increase their protein intake.

Key Features:
- 75g of whey protein concentrate per serving
- Vegetarian friendly
- Can be used as an egg substitute in baking
- Helps improve the texture and structure of cakes

For whom:
This product is ideal for anyone looking to increase their protein intake, especially athletes and bodybuilders who need to support muscle growth and recovery. It is also great for vegetarians looking for a high-quality protein supplement.

Pros:
- High protein content per serving
- Versatile uses in cooking and baking
- Vegetarian-friendly
- Helps improve texture of cakes

Cons:
- May not be suitable for those with lactose intolerance
- Some people may find the taste too sweet or artificial

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and versatile usage as an egg substitute and cake improver.	FSSAI
Brand Strength	20	10	Established brand reputation in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for diet and nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other whey protein concentrates in the market.	Euromonitor
Use-case Advantage	5	5	Unique benefits as a cake improver and vegetarian egg substitute.	FoodTech
Final Market Score	100	66/100 (3.30/5)	Purix Whey Protein Concentrate 80 offers a competitive product with unique features for the Indian diet & nutrition segment.

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