Plum BodyLovin Vanilla Vibes Hand Cream Ultra Moisturizing With Shea Butter Non Greasy Lightweight Irresistible Warm Vanilla Fragrance Travel Friendly 30g

Plum BodyLovin Vanilla Vibes Hand Cream is a luxurious and ultra-moisturizing hand cream formulated with shea butter. It is non-greasy, lightweight, and absorbs quickly into the skin, leaving hands feeling soft and supple.

Key Features:
- Enriched with shea butter for intense hydration
- Infused with an irresistible warm vanilla fragrance
- Travel-friendly size of 30g

This hand cream is ideal for anyone looking to keep their hands hydrated and nourished, especially those with dry or rough skin. The vanilla fragrance adds a luxurious touch to your skincare routine, leaving your hands smelling sweet and inviting.

Pros: - Ultra-moisturizing formula - Lightweight and non-greasy - Convenient travel size for on-the-go hydration

Cons: - Fragrance might be too strong for some individuals - Small size may not last long for frequent users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like shea butter, non-greasy formula, and travel-friendly packaging, aligning with current consumer preferences.	Euromonitor
Brand Strength	20	18	Plum BodyLovin is a well-established brand known for quality skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hand care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar hand creams in the market, appealing to price-conscious Indian consumers.	Retail360
Competition	10	8	Faces moderate competition from both local and international brands offering similar hand cream products in India.	BeautyInsider
Use-case Advantage	5	5	The lightweight and non-greasy formula makes it suitable for daily use in India's humid climate.	Vogue
Final Market Score	100	76/100 (3.80/5)	Plum BodyLovin Vanilla Vibes Hand Cream is well-positioned in the growing Indian market for premium hand care products.

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