Plum 2 Niacinamide Simply Bright Face Wash With Rice Water 100 ml Brightens Skin Helps Fade Blemishes Softens Smoothens Skin Gentle Non Drying Women Men 100 Vegan

The Plum 2 Niacinamide Simply Bright Face Wash is a gentle yet effective cleanser that is formulated with rice water to brighten the skin and help fade blemishes. It is suitable for both men and women and is 100% vegan.
Key Features: - Contains niacinamide to brighten skin - Helps fade blemishes - Softens and smoothens skin - Gentle and non-drying formula - Suitable for both men and women - 100% vegan
For whom: This face wash is perfect for anyone looking to brighten their skin, fade blemishes, and achieve softer, smoother skin. It is suitable for all skin types and is gentle enough for daily use.
Pros: - Brightens skin - Helps fade blemishes - Gentle formula - Suitable for both men and women - Vegan Cons: - Some users may prefer a stronger cleanser for heavy-duty makeup removal.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with the current trend towards brightening and blemish-fading face washes.	Vogue India
Brand Strength	20	10	Plum has established itself as a trusted brand in the skincare segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other vegan skincare brands offering similar benefits.	Cosmopolitan India
Use-case Advantage	5	3	Addresses the needs of both men and women, catering to a wider audience.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Plum 2 Niacinamide Simply Bright Face Wash is well-positioned in the growing Indian natural skincare market.

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