Plum 2 Encapsulated Salicylic Acid Face Serum Fights Active Acne Controls Oil Soothes Inflammation Lightweight Quick Absorbing Serum for Face for All Skin Types for Women Men 10ml

About Product: Plum 2 Encapsulated Salicylic Acid Face Serum is a specially formulated serum designed to fight active acne, control oil production, and soothe inflammation on the skin. This lightweight and quick-absorbing serum is suitable for all skin types and can be used by both women and men.

Key Features: - Contains encapsulated salicylic acid to effectively target and treat acne - Controls excess oil production to prevent breakouts - Soothes inflammation and redness on the skin - Lightweight formula that is quick absorbing and non-greasy - Suitable for all skin types, including sensitive skin

For whom: This face serum is suitable for anyone looking to combat active acne, control oil production, and soothe inflammation on their skin. It is suitable for all skin types and can be used by both women and men.

Pros: - Effectively fights active acne and prevents breakouts - Controls oil production to keep skin matte - Soothes inflammation and redness on the skin - Lightweight and quick absorbing formula - Suitable for all skin types

Cons: - May not be suitable for those with very sensitive skin - Some users may find the scent too strong - Results may vary for different individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and lightweight formula align with current market trends.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for acne control products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the target market segment.	GfK
Competition	10	6	Facing moderate competition from similar acne control serums.	Forbes
Use-case Advantage	5	5	Addresses key skin concerns of acne and oil control effectively.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned acne control serum with competitive pricing in a growing market.

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