Plant based protein that is 100 vegan and lactose free HealthOxide Soy Protein Isolate 90 Unflavored 1kg

Key Features:
- Contains 90% of pure soy protein isolate
- Rich source of essential amino acids
- Helps in muscle recovery and growth
- Easily digestible and absorbs quickly
For whom:
- Fitness enthusiasts looking to increase protein intake
- Vegans and individuals with lactose intolerance
- Athletes and bodybuilders wanting to support muscle growth
Pros:
- High protein content for muscle recovery and growth
- Vegan and lactose free for dietary restrictions
- Easily mixable and versatile for different recipes
Cons:
- Unflavored, may not be appealing to some individuals
- May have a grainy texture when mixed with water
- Not suitable for those with soy allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content suitable for fitness enthusiasts.	Gartner
Brand Strength	20	10	Established brand with good reputation in health products.	Euromonitor
Category Momentum	20	15	Growing demand for plant-based proteins in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing competition from other established soy protein brands.	Nielsen
Use-case Advantage	5	5	Versatile product suitable for various dietary needs.	Statista
Final Market Score	100	66/100 (3.30/5)	HealthOxide Soy Protein Isolate 90 is well-positioned in the growing Indian plant-based protein market.

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