Physiotherapy Rope hand exercise Pulley Set With Bearing Mechanism Engineering Made for Shoulder joint Range of motion exercise strengthening exercise frozen shoulder hand pulley exercises etc Black And White dual color color as per availabilit

Key Features: - Designed for shoulder joint range of motion exercises - Helps strengthen muscles and improve flexibility - Equipped with a bearing mechanism for smooth operation - Dual-color design for aesthetics and visibility

For Whom: - Ideal for individuals undergoing physiotherapy for shoulder-related issues - Suitable for those looking to improve their shoulder joint mobility and strength - Recommended for patients with frozen shoulder or other similar conditions

Pros: - Easy to use and operate - Helps in rehabilitation and recovery process - Adjustable resistance levels for customized workouts - Compact and portable for convenience

Cons: - May require some guidance or instructions for beginners - Limited color options available as per availability - Not suitable for high-intensity strength training purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative bearing mechanism and dual-color design stand out in the market	Business Standard, Livemint
Brand Strength	20	10	Brand known for quality physiotherapy products in the market	TOI, HT
Category Momentum	20	15	Physiotherapy equipment in high demand due to increasing health awareness	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products, appealing to price-conscious consumers	The Hindu, Financial Express
Competition	10	6	Facing moderate competition from established physiotherapy equipment brands	India Today
Use-case Advantage	5	5	Addresses specific needs of shoulder joint exercises, catering to niche market	Business Today
Final Market Score	100	66/100 (3.30/5)	Innovative physiotherapy rope set with good market potential in India

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