Patanjali Saundarya Aloe Vera Gel 150ml Tube

Patanjali Saundarya Aloe Vera Gel is a natural and pure formulation that helps in moisturizing and nourishing the skin. It is enriched with the goodness of aloe vera, which has soothing and healing properties for the skin.

Key features of this gel include its non-greasy formula, quick absorption, and the ability to help in reducing acne, sunburn, and other skin issues.

This product is suitable for all skin types and can be used by both men and women. It is especially beneficial for those with sensitive skin or those looking for a natural alternative to chemical-laden skincare products.

Pros of using Patanjali Saundarya Aloe Vera Gel include its affordability, natural ingredients, and effectiveness in providing relief from various skin problems. However, some users may find the fragrance of the gel too strong or overpowering.

Overall, this Aloe Vera gel is a great addition to your skincare routine if you are looking for a natural and effective way to keep your skin hydrated and healthy.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera gel is a popular choice for skin hydration and soothing in India.	Vogue India
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar aloe vera gel products in India.	Retail360
Competition	10	5	Facing increasing competition from both local and international brands in the aloe vera gel segment in India.	Business Standard
Use-case Advantage	5	3	Versatile product suitable for various skin types and concerns.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Strong brand with good market fit and competitive pricing in growing natural skincare segment.

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