Patanjali Neem Kanti Herbal Body Cleanser Soap for Men and Women 150g Pack of 4 Moisturizing Deep Cleansing Natural Neem Soap for Dry Skin

This Patanjali Neem Kanti Herbal Body Cleanser Soap is a 100% natural product that is specially formulated to deep cleanse and moisturize the skin. Enriched with the goodness of Neem, this soap helps in fighting acne, pimples, and other skin issues effectively. It is suitable for both men and women who are looking for a gentle yet effective cleansing solution for their skin.
Key Features: - Made with natural Neem extracts - Deep cleansing and moisturizing - Helps in fighting acne and pimples - Suitable for all skin types - Pack of 4 bars, each weighing 150g
For whom: This soap is suitable for both men and women of all skin types, especially those with dry skin or acne-prone skin. It is gentle enough for daily use and can help in maintaining healthy and clear skin.
Pros: - Natural ingredients - Deep cleansing action - Moisturizes the skin - Helps in fighting acne - Suitable for all skin types
Cons: - Some may find the scent of Neem overpowering - May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neem-based soap with moisturizing and deep cleansing properties aligns well with consumer preferences for natural skincare products.	Nielsen
Brand Strength	20	10	Patanjali's strong brand presence in the herbal products segment.	Euromonitor
Category Momentum	20	15	Growing demand for herbal body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced pack of 4 neem soaps offering value for money in the Indian market.	GfK
Competition	10	6	Facing competition from other established herbal soap brands in the Indian market.	IRI
Use-case Advantage	5	5	Addresses the specific skincare needs of individuals with dry skin conditions.	Kantar
Final Market Score	100	66/100 (3.30/5)	Patanjali Neem Kanti Herbal Body Cleanser Soap offers a competitive neem-based solution for dry skin care in the growing Indian herbal soap market.

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