Patanjali Divya Gulab Jal 120ml liquid Pack of 2

Patanjali Divya Gulab Jal is a natural rose water made from the essence of fresh rose petals. It is known for its various skin benefits and is free from any harmful chemicals, making it suitable for all skin types.

Key Features:
- Made from natural rose petals
- Free from chemicals
- Provides hydration and refreshment to the skin

For whom:
Patanjali Divya Gulab Jal is suitable for all skin types, especially those looking for a natural and gentle skin toner. It can be used by both men and women of all ages.

Pros:
- Natural ingredients
- Nourishing for the skin
- Multipurpose use

Cons:
- Strong scent that may not be liked by everyone
- Packaging may not be travel-friendly with a 120ml liquid pack of 2.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains essential ingredients for immunity boosting.	Hindu Business Line, Financial Express
Brand Strength	20	18	Strong brand recognition and trust among consumers.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	5	Facing competition from established and new Ayurvedic brands.	India Today, Moneycontrol
Use-case Advantage	5	3	Convenient pack size for regular consumption.	The Hindu
Final Market Score	100	76/100 (3.80/5)	Strong brand and competitive pricing position the product well in the growing Ayurvedic segment.

Factor	Rating (out of 5)	Notes
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