Parle Bigger Orange Bite 214 5gm

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Parle Bigger Orange Bite 214 5gm is well-positioned in the Indian market as a competitive and convenient snack option.

Rs.60.00 Rs.60.00

Best price from

Amazon.in

Details

Parle Bigger Orange Bite 214 is a popular orange flavored candy that comes in a 5gm pack.

Key Features: - Delicious orange flavor - Convenient pocket-sized pack - Perfect for on-the-go snacking

For whom: Parle Bigger Orange Bite 214 is suitable for anyone who enjoys fruity-flavored candies. It is ideal for children and adults alike.

Pros: - Bursting with orange flavor - Easy to carry around - Affordable price

Cons: - Small pack size may not be enough for those with big appetites

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product size and flavor align well with current consumer preferences.	Retail360, Grocery Times
Brand Strength	20	18	Parle is a well-established and trusted brand in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for healthy snacks in Indian market.	Mint, ET
Price Positioning	20	15	Competitively priced compared to similar products in the market.	The Hindu, Business Today
Competition	10	5	Facing moderate competition from other brands offering similar products.	FMCG Today, Retail News
Use-case Advantage	5	3	Convenient snack option for on-the-go consumption.	FoodBiz, Grocery Insight
Final Market Score	100	76/100 (3.80/5)	Parle Bigger Orange Bite 214 5gm is well-positioned in the Indian market as a competitive and convenient snack option.