Parachute Advansed Soft Touch Body Lotion for Women Men All Skin types 250ml Pure Coconut Milk Honey 100 Natural 72h Moisturisation

This Parachute Advansed Soft Touch Body Lotion is a specially formulated product for both men and women with all skin types. It contains pure coconut milk and honey, which are known for their moisturizing properties.

Key features of this body lotion include 100% natural ingredients, 72 hours of moisturization, and a soft touch formula that leaves the skin feeling smooth and supple.

This body lotion is suitable for those looking for a long-lasting moisturization and a product that is gentle on the skin. It is ideal for daily use to keep the skin hydrated and healthy.

Pros: - Contains natural ingredients - Long-lasting moisturization - Suitable for all skin types - Leaves the skin feeling soft and smooth Cons: - May not be suitable for those with allergies to coconut or honey - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	5	Product features align well with consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	15	Parachute is a trusted brand in the Indian market.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing strong competition from other established brands in the segment.	Euromonitor
Use-case Advantage	5	5	Offers long-lasting moisturization suitable for all skin types.	Vogue
Final Market Score	100	55/100 (2.75/5)	Competitively priced natural body lotion facing strong competition in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—